Advertiser Feedback Survey
The buyers of your audience: results, service, and renewal economics.
4 questions · 1 page · about 2 minutes to answer · fully editable after you start
Media businesses serve two customers, and the advertising one renews on results and service: campaign performance against promises, audience data quality, account service responsiveness, and creative support. This survey collects the buyer's verdict in renewal language.
Time it to the buyer's planning cycle rather than yours. Feedback gathered a month before budgets are set can still change a renewal; the same feedback gathered after the allocation is made is a post-mortem on a decision already taken.
The performed-versus-pitched score is the sales team's honesty audit; sustainable ad businesses close that gap before advertisers close their budgets. Segment by what the advertiser actually bought – display, sponsorship, and branded content have different expectations and different failure modes, and a headline satisfaction number that mixes them will hide the one product line that is quietly costing you renewals across the whole book.
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Page 1
Advertising with us
Thank you for advertising with us. This survey asks how the partnership measured up and what you plan to do next, so we can improve what we offer advertisers. It takes about 2 minutes.
Q1.How did each part of the partnership measure up?*
| Poor | Fair | Good | Excellent | Not applicable | |
|---|---|---|---|---|---|
| Campaign results vs what was pitched | |||||
| Audience data and reporting | |||||
| Account service responsiveness | |||||
| Creative/production support |
Q2.Next budget cycle, your spend with us will...*
- Grow
- Hold
- Shrink
- Under review
Q3.What would earn a bigger share of your media budget?
Q4.What did you mainly buy from us?
- Display/digital
- Sponsored content
- Events/podcast
- A mix
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