Pet Food & Diet Survey
For pet brands and stores: feeding choices, switching triggers, and label trust.
4 questions · 1 page · about 1 minute to answer · fully editable after you start
Pet food buyers behave like anxious parents with brand loyalty: they switch on vet advice, coat condition, and stomach outcomes, and they read labels with growing scepticism. This survey maps the feeding decision – current choices, what would trigger a switch, price-versus-premium behaviour, and which claims are trusted versus tuned out.
The switch-trigger answers are the category's marketing map: the trigger is almost never advertising and almost always an observed outcome in the animal.
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Page 1
Feeding your pet
This survey asks what you feed your pet and what matters when you choose it. Your answers help us understand what pet owners want. It takes about 1 minute.
Q1.What do you mainly feed?*
- Dry kibble
- Wet food
- Mixed
- Raw or fresh-prepared
- Home-cooked
Q2.What would most likely make you switch brands?*
- Vet recommendation
- Digestion or coat changes
- Price increase
- Ingredient concerns
- Pet stopped enjoying it
- Other…
Q3.Which claims influence you?
| Ignore it | Mildly | Strongly | |
|---|---|---|---|
| Grain-free | |||
| Natural/no additives | |||
| Vet-formulated | |||
| Breed or age specific |
Q4.What do you wish pet food labels told you honestly?
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