Salon Membership & Loyalty Survey
Would clients commit to memberships – and what perks would earn the standing payment?
4 questions · 1 page · about 2 minutes to answer · fully editable after you start
Salon memberships smooth revenue if designed around what clients actually value: priority booking beats discounts for the time-poor, product perks move retail, and bring-a-friend passes recruit. This survey tests the design before launch – commitment appetite, price bands, and perk rankings from your real client base.
The visit-frequency answer anchors the pricing math: memberships priced against actual frequency sell; those priced against hoped frequency churn at month three.
Template preview
This is a picture of every question as a respondent would see it, so nothing on it can be clicked or typed into. Use this template to get your own editable copy.
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Page 1
A salon membership?
This survey asks how you use our salon and what would make membership worth having. Your answers help us design perks you will value. It takes about 2 minutes.
Q1.How often do you visit us currently?*
- Every 2-3 weeks
- Monthly
- Every 6-8 weeks
- Occasionally
Q2.Rank the perks that would tempt you.*
- 1Priority/guaranteed booking
- 2A monthly included service
- 3Discounts on treatments
- 4Product perks
- 5Bring-a-friend passes
Q3.Monthly price you would consider for real value
- Under $25
- $25 to under $50
- $50 to under $100
- Not into memberships
Q4.What would make a membership a no-brainer for you?
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