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B2B & Client Services

Executive Sponsor Pulse

Five questions for the sponsor: value visible, risks felt, and the air cover holding.

5 questions · 1 page · about 2 minutes to answer · fully editable after you start

Projects die when sponsors quietly stop defending them. This five-question pulse keeps the sponsor relationship measured: value visibility at their altitude, risk perception, resource commitment holding, and the air-cover question asked directly – is this still worth your political capital.

Five questions is the design constraint, not a starting point. Sponsors are surveyed by everyone and answer almost nobody; an instrument they can complete between meetings gets answered every month, and one that takes fifteen minutes gets answered once and then delegated to someone whose opinion you did not want.

Sponsor answers trending down precede budget reviews by a quarter; this pulse buys the intervention time. The risk question is the one to read first and act on fastest – a sponsor naming a worry the delivery team has not seen is describing the gap between what the project reports and what the organisation believes, and that gap is what kills initiatives that are otherwise going well.

Template preview

This is a picture of every question as a respondent would see it, so nothing on it can be clicked or typed into. Use this template to get your own editable copy.

Opens in the Classic theme, or in your own default theme if you have set one — change it anytime to any of the 4 built-in looks, or build your own on a paid plan.

Page 1

Sponsor pulse

This short pulse asks how you see the initiative at your level. Your answers help us keep delivery aligned with what you expect. It takes about 2 minutes.

Q1.Is the value of this initiative visible at your level?*

12345
InvisibleClearly visible

Q2.Your confidence in delivery?*

  • High
  • Watchful
  • Concerned

Q3.What risk worries you that the team may not see?*

Respondent types their answer here…

Q4.Is this still worth your political capital?*

  • Fully behind it
  • Supporting with reservations
  • We should talk

Q5.What do you need from the team this quarter?

Respondent types their answer here…

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