First Purchase Experience Survey
Ask first-time buyers how the discovery, decision, and checkout really went.
4 questions · 1 page · about 1 minute to answer · fully editable after you start
First-time buyers see your business with fresh eyes, and they only have them once. This survey, sent shortly after a first order, walks back through the journey: how they found you, what nearly stopped them from buying, and how checkout and delivery compared to what they expected.
The almost-did-not-buy question is the quiet star – it surfaces the doubts your product page failed to answer. Fixing those objections converts the next thousand first-timers you would otherwise have lost.
Template preview
This is a picture of every question as a respondent would see it, so nothing on it can be clicked or typed into. Use this template to get your own editable copy.
Opens in the Light theme, or in your own default theme if you have set one — change it anytime to any of the 4 built-in looks, or build your own on a paid plan.
Page 1
Your first order with us
Thank you for your first order. This survey asks how you found us, what nearly stopped you from buying and how the purchase went. It takes about 1 minute.
Q1.How did you first hear about us?
- Search engine
- Social media
- A friend or colleague
- Advertising
- Marketplace
- Other…
Q2.Was there anything that almost stopped you from buying?
Q3.How did these parts of the experience go?
| Below expectations | As expected | Above expectations | Not applicable | |
|---|---|---|---|---|
| Finding the right product | ||||
| Checkout | ||||
| Delivery | ||||
| First use |
Q4.How likely are you to order again?
Where this template is used
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