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Customer Experience

NPS Survey with Follow-up

The standard Net Promoter Score question plus the follow-ups that explain the number.

9 questions · 3 pages · about 3 minutes to answer · fully editable after you start

A Net Promoter Score on its own tells you how you are doing; the follow-up questions tell you why. This template pairs the standard 0-10 likelihood-to-recommend question with a reason prompt, then asks which drivers moved the score – quality, price, service, ease, reliability, speed – and how satisfied the customer is with the four that most often explain it. A behavioural check follows: whether they have actually recommended you in the last year, which keeps an optimistic score honest.

Thisys scores NPS automatically: promoters, passives and detractors are broken out in your results with the signed score, updated live as responses arrive. The last page asks how long they have been a customer and whether you may contact them – the email address is asked only of those who say yes – because the fastest way to move a detractor is to call them back within a week. Send it quarterly to track movement, or after milestones such as onboarding and renewal.

Template preview

This is a picture of every question as a respondent would see it, so nothing on it can be clicked or typed into. Use this template to get your own editable copy.

Opens in the Light theme, or in your own default theme if you have set one — change it anytime to any of the 4 built-in looks, or build your own on a paid plan.

Page 1 of 3

Your recommendation

This survey takes about 3 minutes. Your answers help us understand what we do well and what to fix first.

Q1.How likely are you to recommend us to a friend or colleague?*

012345678910
Not at all likelyExtremely likely

Q2.What is the main reason for your score?

Respondent types their answer here…

Page 2 of 3

What drives your score

Q3.Which of these influenced your score most? Choose up to three.

  • Product or service quality
  • Price and value for money
  • Customer service
  • How easy we are to deal with
  • Reliability
  • Speed of delivery or response
  • Other…

Q4.How satisfied are you with each of the following?

Very dissatisfiedDissatisfiedNeither satisfied nor dissatisfiedSatisfiedVery satisfiedNot applicable
Product or service quality
Value for money
Customer service
How easy we are to deal with

Q5.In the last 12 months, have you recommended us to anyone?

  • Yes
  • No
  • Not sure

Q6.What is one thing we could do to improve?

Respondent types their answer here…

Page 3 of 3

About you

Q7.How long have you been a customer?

  • Less than 6 months
  • 6 months to under 1 year
  • 1 to 3 years
  • More than 3 years

Q8.May we contact you about your answers?

  • Yes
  • No

Q9.What email address should we use?

Asked only if the answer to Q8 is “Yes”.

Respondent types an email address here (checked before they go on)…

Where this template is used

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