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Customer Experience

Price Change Reaction Survey

After a price rise: was it understood, does the value case hold, and who is now at risk?

4 questions · 1 page · about 1 minute to answer · fully editable after you start

Price increases are communicated once and judged for a year. This survey, sent a few weeks after a change lands, measures how it was received: whether the reasons were understood, whether the value still feels matched to the new price, and the honest at-risk question – who is actively evaluating alternatives because of it.

The understood-why score is your communications verdict; the shopping-alternatives segment is your save list, best contacted before the renewal date does it for you.

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Page 1

About the recent price change

We recently changed our prices. This survey asks how well we explained the change and how the new price feels to you. It takes about 1 minute.

Q1.How well did we explain the reasons for the change?*

  • Clearly - I understood the why
  • Partially
  • Barely - it just appeared

Q2.At the new price, how does the value feel?*

12345
No longer worth itStill clearly worth it

Q3.Has the change made you look at alternatives?*

  • No
  • Casually
  • Actively comparing
  • Already decided to switch

Q4.What would justify the new price fully in your eyes?

Respondent types their answer here…

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