Price your product with data, not a shrug
Pricing gets set by copying a competitor and arguing in a meeting. The classic methods — price sensitivity, budget trade-offs — feel like they need a research agency.
The short way: A pricing study with the four Van Westendorp questions and a budget-allocation exercise, segmented by customer type, ready to defend a price point.
Ready-made templates for this
Prefer to start from a questionnaire rather than a description? These are already written.
Pricing Sensitivity Survey
Market Research
The four Van Westendorp questions that reveal your acceptable price range.
Price Change Reaction Survey
Customer Experience
After a price rise: was it understood, does the value case hold, and who is now at risk?
Price Perception Audit
Retail & E-commerce
Are you seen as expensive? The image-versus-reality check on price position.
Pricing Page Comprehension Test
Product & UX
Can prospects pick their plan: tier fit, gotcha spotting, and total-cost math.
Type this — that’s the whole job
“A pricing survey for our project management tool: too cheap / bargain / getting expensive / too expensive price points, and current tool budget”
Build it now — freeFree to start. The Pro plan adds cross-tabulation. Compare plans
No setup, no tutorial. The words above go with you — review what the AI builds, then share the link.
How it works — three steps
- 1
Describe the product; the AI drafts the four price-sensitivity questions correctly worded.
- 2
Add the fixed-sum budget question — 'allocate 100 points across these needs'.
- 3
Cross the acceptable price range by segment; that's your pricing meeting, ended.
What’s doing the work
Fixed-sum questions
'Split 100 across these priorities' forces the trade-off a rating scale lets respondents dodge.
Numeric validation
Price answers arrive as numbers in range, not '$50ish'.
Cross-tabulationPro
Willingness-to-pay by company size is the segmentation pricing actually uses.
Questions people ask
How many responses does pricing research need?
Around 100 per segment you intend to price differently keeps the Van Westendorp curves stable.
Ask our own customers or the open market?
Both, separately — existing customers anchor to today's price. Two collectors on one survey keep the samples cleanly apart.