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Product & UX

Pricing Page Comprehension Test

Can prospects pick their plan: tier fit, gotcha spotting, and total-cost math.

4 questions · 1 page · about 2 minutes to answer · fully editable after you start

Pricing pages fail silently: prospects who cannot compute their cost do not ask, they leave. This comprehension test measures the page's math: which plan fits a described need, the expected total for a concrete scenario, and the fine print noticed or missed – the gotcha audit before the churn reviews write it.

The scenario-total answers expose where per-seat, usage, and add-on lines multiply into surprise. Replace [link to your pricing page] with the page respondents should read, and [core feature] with the feature your plans are priced around, before you run it.

Template preview

This is a picture of every question as a respondent would see it, so nothing on it can be clicked or typed into. Use this template to get your own editable copy.

Opens in the Light theme, or in your own default theme if you have set one — change it anytime to any of the 4 built-in looks, or build your own on a paid plan.

Page 1

Reading the pricing

You will be asked to work out a price from our pricing page. There are no trick questions, and we are testing whether the page is clear, not you. It takes about 2 minutes.

Open our pricing page and keep it open while you answer: [link to your pricing page]

Q1.For a 5-person team needing [core feature], which plan fits?*

  • Free
  • Starter
  • Pro
  • Enterprise
  • Cannot tell

Q2.What would that team pay per month, total? Show your working.*

Respondent types their answer here…

Q3.What limitation or extra cost did you spot that others might miss?

Respondent types their answer here…

Q4.How fair does the pricing feel?

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TrickyTransparent

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