Test the concept before you build the thing
Ideas get greenlit on internal enthusiasm, and the market's opinion arrives only after the build cost is sunk. Testing feels slow, so it gets skipped.
The short way: Each concept scored on appeal, clarity and intent by real prospects within days — with the losers cheaply dead and the winner's objections known before launch.
Ready-made templates for this
Prefer to start from a questionnaire rather than a description? These are already written.
Product Concept Test Survey
Market Research
Test a new product idea before building it: appeal, believability, and purchase intent.
Purchase Intent Survey
Market Research
Gauge realistic buying likelihood, timing, and the deciding factors.
Name & Slogan Test Survey
Market Research
Test candidate names and taglines for meaning, memorability, and misreadings.
Packaging Design Feedback
Market Research
Shelf impact, message clarity, and preference between packaging options.
Type this — that’s the whole job
“A concept test for a meal-kit subscription for athletes: appeal, believability, likelihood to try, biggest hesitation”
Build it now — freeNo setup, no tutorial. The words above go with you — review what the AI builds, then share the link.
How it works — three steps
- 1
Paste the concept description into the prompt; the AI builds the standard test around it.
- 2
Duplicate the survey per concept variant for a clean side-by-side.
- 3
Read the 'biggest hesitation' verbatims first — they're the launch plan's to-do list.
What’s doing the work
Survey copy
Concept B's test is a duplicate with one paragraph swapped — comparisons stay honest.
AI insight
One AI run themes the hesitation verbatims into the objection list.
Response limits
Cap each cell at the sample size your budget planned, automatically.
Questions people ask
One survey with both concepts, or two surveys?
Two (duplicated) surveys with separate audiences — showing both concepts to one person contaminates the second read.
What's a decent purchase-intent benchmark?
A common rule of thumb, not a guarantee: a top-two-box score above about 40% among the target segment is worth another gate; below about 25% is a courageous launch.
Minutes, not weeks. That’s the deal.
Start free