Name & Slogan Test Survey
Test candidate names and taglines for meaning, memorability, and misreadings.
5 questions · 1 page · about 2 minutes to answer · fully editable after you start
Names look different inside the building. This test puts candidate names and slogans in front of fresh eyes and measures what they actually evoke: assumed meaning, fit with the product, pronunciation confidence, and – the question that has saved many launches – any unfortunate readings or associations the team stopped seeing months ago.
Test three to five candidates with the same battery and rotate their order (Thisys can randomise options) to keep position bias out of the verdict. Replace [the name you are testing] and [one sentence about the product] for each candidate before you share it.
Template preview
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Page 1
Your reaction to this name
You will be shown a product name and slogan and asked what you make of them. There are no right or wrong answers, and we want your first reaction. It takes about 2 minutes.
The name: [the name you are testing]
Q1.Seeing only the name - what would you guess this product does?*
What it does: [one sentence about the product]
Q2.Now that you know what it does: how well does the name fit?*
Q3.How confident are you saying it aloud?
- Completely - it is obvious
- Fairly confident
- I would hesitate
- No idea how to pronounce it
Q4.Any associations - good or bad - the name brings to mind?
Q5.How memorable is it?
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