New Market Entry Study
Before entering a market: local habits, incumbent loyalty, and the switching price.
4 questions · 1 page · about 3 minutes to answer · fully editable after you start
Market entry fails on imported assumptions. This study reads the target market on its own terms: current solutions and their entrenchment, satisfaction gaps with incumbents, openness to a new entrant by origin and type, and the concrete switching requirements – price, proof, availability.
Ask how long people have used their current solution, not just which one. Tenure is the best available proxy for switching cost, and a market that looks winnable on satisfaction scores alone can be effectively closed if everyone in it has been with the incumbent for a decade and has never had cause to evaluate an alternative.
The what-would-a-newcomer-need answers, in locals' words, brief both proposition and go-to-market better than any analyst deck. Run it before the business case rather than after: entry studies commissioned to validate a decision already made get read for the encouraging quotes, while the same study run early can still change the price point, the channel, or the decision to enter at all – which is the most valuable outcome it can produce.
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Page 1
How this works here
This survey asks how you meet a need today and how well the current options serve you. Your answers help us decide whether a new offer would be useful here. It takes about 3 minutes.
Q1.How do you currently solve this need, and for how long?*
Q2.How satisfied are you with the current options available here?*
Q3.How open would you be to a new provider entering?*
- Eager - the market needs it
- Open if clearly better
- Sceptical of newcomers
- Loyal to current provider
Q4.What would a newcomer need to offer to win YOU specifically?*
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