Product Concept Test Survey
Test a new product idea before building it: appeal, believability, and purchase intent.
5 questions · 1 page · about 2 minutes to answer · fully editable after you start
The cheapest product mistake is the one caught at concept stage. Show respondents the concept – a paragraph is enough, with a link to an image if you have one – and this survey measures the classic trio: how appealing it is, how believable the promise is, and whether they would actually buy at the price you name.
The uniqueness question separates nice from new: high appeal with low uniqueness means you are describing a category, not a product. Run the same instrument on rival concepts and let the numbers pick your roadmap. Replace the two fill-ins at the top – [Describe the concept: what it is, who it is for, and what it does] and [price] – before you share it.
Template preview
This is a picture of every question as a respondent would see it, so nothing on it can be clicked or typed into. Use this template to get your own editable copy.
Opens in the Classic theme, or in your own default theme if you have set one — change it anytime to any of the 4 built-in looks, or build your own on a paid plan.
Page 1
Your reaction to this concept
You will be shown a short description of a new product idea and asked what you think of it. There are no right or wrong answers, and we want your first honest reaction. It takes about 2 minutes.
Please read this description of a new product idea, then answer the questions below. [Describe the concept: what it is, who it is for, and what it does] Price: [price]
Q1.How appealing is this product idea to you?*
Q2.How believable is what it promises?
Q3.How different is this from what is already available?
- Identical to what exists
- Similar to existing products
- Somewhat different
- Completely new
Q4.At the price shown, how likely are you to buy?*
- Definitely not
- Probably not
- Might or might not
- Probably would
- Definitely would buy
Q5.What is missing from this concept, or what concerns you about it?