Market Research Survey Templates

Advertising Creative Test

Pre-test ad creative: message takeaway, emotional response, and brand recall.

4 questions

Brand Awareness Survey

Understand how well your target audience recognises and recalls your brand.

10 questions

Brand Perception Study

How the market really sees you: attributes, personality, and the competitor shadow.

4 questions

Brand Tracking Wave

The repeatable tracker: unaided recall, consideration funnel, and image shifts.

13 questions

Competitor Comparison Survey

Head-to-head on the attributes that decide the category – in buyers' eyes.

4 questions

Consumer Shopping Habits Survey

Where, how often, and why your category's shoppers buy – online and off.

4 questions

Consumer Trends Pulse Survey

A quarterly read on spending mood, priorities, and behaviour shifts.

4 questions

Customer Journey Mapping Research

The purchase retold: triggers, research steps, moments of doubt, and the decisive push.

5 questions

Diary Study Daily Check-in

Longitudinal research entries: today's usage, context, friction, and mood.

4 questions

Exit Intercept Survey

Sixty seconds at the door: what they came for, bought, and why or why not.

4 questions

Feature Demand Ranking Survey

Force-rank candidate features and find out what users would trade away.

4 questions

Focus Group Screener

Recruit the right room: category usage, articulacy check, and conflicts screened.

6 questions

Localisation Fit Survey

Does the offering translate: language, payment, service norms, and cultural fit.

4 questions

Market Research Survey

Validate a new product idea or pricing model with your target market.

13 questions

Market Segmentation Survey

The behavioural and attitudinal questions that let real segments emerge from the data.

5 questions

Media Consumption Survey

Which platforms, when, and how much – the media map behind your ad plan.

4 questions

Mystery Shopping Report

Structured shopper visits: greeting, knowledge, standards, and the scripted scenario.

5 questions

Name & Slogan Test Survey

Test candidate names and taglines for meaning, memorability, and misreadings.

5 questions

New Market Entry Study

Before entering a market: local habits, incumbent loyalty, and the switching price.

4 questions

Packaging Design Feedback

Shelf impact, message clarity, and preference between packaging options.

5 questions

Pricing Sensitivity Survey

The four Van Westendorp questions that reveal your acceptable price range.

5 questions

Product Concept Test Survey

Test a new product idea before building it: appeal, believability, and purchase intent.

5 questions

Product-Market Fit Survey

The Sean Ellis test: how disappointed would users be if you disappeared?

5 questions

Promotion Response Survey

Did the deal move behaviour – or reward what would have happened anyway?

4 questions

Purchase Intent Survey

Gauge realistic buying likelihood, timing, and the deciding factors.

5 questions

Target Audience Profile Survey

Build data-backed personas: context, goals, frustrations, and buying authority.

5 questions

Usage & Attitude (U&A) Study

The category workhorse: who uses what, how often, why, and with what attitudes.

4 questions