Focus Group Screener
Recruit the right room: category usage, articulacy check, and conflicts screened.
6 questions · 2 pages · about 3 minutes to answer · fully editable after you start
A focus group is only as good as its recruiting. This screener qualifies participants on the criteria that matter: genuine category usage at the required frequency and the industry-connection exclusions that protect candour – anyone who fails either leaves at the end of the first page, marked as screened out, before giving any details – then an age group you can set quotas on, a mini articulacy check via one open question, the sessions they can make and their contact details.
The describe-in-a-sentence answer doubles as the articulacy screen; a vivid sentence suggests a contributor, a blank one a quiet observer. Replace [product category] with the category your group will discuss before you share it.
Template preview
This is a picture of every question as a respondent would see it, so nothing on it can be clicked or typed into. Use this template to get your own editable copy.
Opens in the Classic theme, or in your own default theme if you have set one — change it anytime to any of the 4 built-in looks, or build your own on a paid plan.
Page 1 of 2
A few questions to see if you fit this study
Thank you for your interest in taking part in a focus group. This short screening survey tells us whether you fit the group we are recruiting for. It takes about 3 minutes.
Q1.How often do you use [product category]?*
Answering “Rarely or never” ends the survey here.
- Daily
- Weekly
- Monthly
- Rarely or never
Q2.Do you or anyone in your close family work in market research, advertising, media, or [product category]?*
Answering “Yes” ends the survey here.
- No
- Yes
Page 2 of 2
About you and the session
Q3.Describe your most recent experience with [product category] in one vivid sentence.*
Q4.Which age group are you in?
- 18 to 24
- 25 to 34
- 35 to 44
- 45 to 54
- 55 to 64
- 65 or over
- Prefer not to say
Q5.Which sessions could you attend? Tick all that apply.*
- Weekday daytime
- Weekday evening
- Weekend
Q6.Your details, so we can confirm a place*
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