Market Research Survey
Validate a new product idea or pricing model with your target market.
13 questions · 3 pages · about 4 minutes to answer · fully editable after you start
Good market research narrows a decision. This template is built for the stage before a launch or a positioning change, when the question is still open: who is the buyer, how big is their organisation, what problem are they solving, how often it comes up, and what are they doing about it today.
It covers current behaviour and alternatives before it asks about your idea, deliberately. Ask about a proposed product first and every later answer is coloured by the wish to be helpful. Ask what someone already does, what it costs them in time and money, what they have tried and how satisfied they are with it, and you get a description of the problem you can check your idea against. Only then does the last page describe the idea – write two or three plain sentences in the page description – and ask about interest, purchase intent on the standard five-point scale, the price they would expect to pay and what would make them hesitate.
Willingness to pay should be read carefully: stated price sensitivity is directionally useful and numerically unreliable. Treat a low number as a signal to investigate rather than as a price. Replace [the problem] with the job your product does, in the words your buyers would use.
Template preview
This is a picture of every question as a respondent would see it, so nothing on it can be clicked or typed into. Use this template to get your own editable copy.
Opens in the Classic theme, or in your own default theme if you have set one — change it anytime to any of the 4 built-in looks, or build your own on a paid plan.
Page 1 of 3
About you
This survey is about how you deal with [the problem] today. It takes about 4 minutes. There are no right answers, and nobody will try to sell you anything.
Q1.Which industry do you work in?
- Technology
- Healthcare
- Education
- Retail
- Financial services
- Manufacturing
- Professional services
- Government or non-profit
Q2.How many people work in your organisation?
- Just me
- 2 to 9
- 10 to 49
- 50 to 249
- 250 or more
Q3.What is your part in choosing tools for [the problem]?
- I make the decision
- I recommend or influence it
- I use them but don't choose them
- I'm not involved
Page 2 of 3
How you handle it today
Q4.How often does [the problem] come up for you?
- Daily
- Weekly
- Monthly
- Less often than monthly
- Never
Q5.How do you handle [the problem] today?*
Asked only if the answer to Q4 is “Daily”, “Weekly”, “Monthly” or “Less often than monthly”.
Q6.What have you tried so far? Tick all that apply.
Asked only if the answer to Q4 is “Daily”, “Weekly”, “Monthly” or “Less often than monthly”.
- A paid product or service
- A free tool
- Spreadsheets or a manual process
- Hiring someone to do it
- Nothing yet
Q7.Roughly how much time does it take you each month?
Asked only if the answer to Q4 is “Daily”, “Weekly”, “Monthly” or “Less often than monthly”.
- Under an hour
- 1 to under 5 hours
- 5 to 20 hours
- More than 20 hours
Q8.Roughly how much do you spend on it each month?
Asked only if the answer to Q4 is “Daily”, “Weekly”, “Monthly” or “Less often than monthly”.
- Nothing
- Under $10
- $10 to under $50
- $50 to under $200
- $200 or more
Q9.How satisfied are you with the way you handle it today?
Asked only if the answer to Q4 is “Daily”, “Weekly”, “Monthly” or “Less often than monthly”.
- Very dissatisfied
- Dissatisfied
- Neither satisfied nor dissatisfied
- Satisfied
- Very satisfied
Page 3 of 3
The idea
[Describe the product in two or three plain sentences: what it does, who it is for and roughly what it costs.]
Q10.Based on that description, how interested would you be in this product?*
- Not at all interested
- Not very interested
- Somewhat interested
- Very interested
- Extremely interested
Q11.If it were available today at a price you thought was fair, would you buy it?
- Definitely would not buy
- Probably would not buy
- Might or might not buy
- Probably would buy
- Definitely would buy
Q12.How much would you expect to pay for it each month?*
- Under $10
- $10 to under $25
- $25 to under $50
- $50 or more
- I would not pay for this
- Don't know
Q13.What would make you hesitate to switch to it?
More Market Research templates
Browse all Market Research templates
Market Segmentation Survey
The behavioural and attitudinal questions that let real segments emerge from the data.
Media Consumption Survey
Which platforms, when, and how much - the media map behind your ad plan.
Mystery Shopping Report
Structured shopper visits: greeting, knowledge, standards, and the scripted scenario.