Media Consumption Survey
Which platforms, when, and how much – the media map behind your ad plan.
4 questions · 1 page · about 2 minutes to answer · fully editable after you start
Media plans age fast; audiences migrate quarterly. This survey maps where your audience actually spends attention – platforms, formats, and dayparts – and how they feel about advertising in each, which is the difference between reach and welcome reach.
The trusted-for-discovery question is the planner's shortcut: people name the one or two places they genuinely find new products, and that answer routinely contradicts where the ad budget currently sits.
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Page 1
Your media day
This survey asks how you spend your time with media and how you find new products. There are no right or wrong answers, and we are interested in your real habits. It takes about 2 minutes.
Q1.How much time do you spend on these in a typical day?*
| None | Under 30 min | 30-90 min | Over 90 min | |
|---|---|---|---|---|
| Short video (TikTok, Reels, Shorts) | ||||
| Social feeds | ||||
| Streaming TV | ||||
| Podcasts | ||||
| News sites |
Q2.Where do you most often discover new products you end up buying?
- Social media
- Search
- Friends and family
- Marketplace browsing
- Ads on TV or streaming
- Other…
Q3.Which best describes your reaction to ads in your feed?
- I notice good ones
- I scroll past everything
- I actively avoid or block them
Q4.Name a brand whose content you actually enjoy. What do they do right?
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