Mystery Shopping Report
Structured shopper visits: greeting, knowledge, standards, and the scripted scenario.
5 questions · 1 page · about 4 minutes to answer · fully editable after you start
Mystery shopping only compares across visits when every shopper reports the same structure. This report form fixes it: arrival and greeting timing, staff knowledge on the scripted question, brand standards observed, and the purchase or exit experience – with free narrative confined to where it belongs.
The timing fields (seconds to greeting, minutes to service) turn impressions into benchmarks a regional manager can trend by branch.
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Page 1
Visit report
This form records what you saw and experienced on your visit. Report what actually happened, with the time and place, so the results can be compared fairly across locations. It takes about 4 minutes.
Q1.Location, date, and time of visit*
Q2.How quickly were you acknowledged?*
- Under 30 seconds
- 30 seconds to 2 minutes
- More than 2 minutes
- Never - I had to approach
Q3.How did the visit score on each standard?*
| Fail | Below standard | Meets | Exceeds | |
|---|---|---|---|---|
| Greeting warmth | ||||
| Answering the scripted question | ||||
| Product knowledge | ||||
| Store standards (cleanliness, displays) | ||||
| Closing/farewell |
Q4.Narrative: what happened on the scripted scenario, verbatim where possible.*
Q5.The standout moment - positive or negative.
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