Packaging Design Feedback
Shelf impact, message clarity, and preference between packaging options.
5 questions · 1 page · about 3 minutes to answer · fully editable after you start
Packaging has three seconds on the shelf to say what it is, who it is for, and why this one. This survey tests those three seconds: first impression, what the design communicates unprompted, findability among competitors, and a preference vote when you are choosing between design candidates.
Describe the two designs, or link to images of them, in the text at the top. Replace [describe or link to pack option A] and [describe or link to pack option B] before you share it. The what-does-it-say write-in catches the failure lab tests miss: a beautiful pack that communicates the wrong category.
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Page 1
Your reaction to the packaging
You will be shown product packaging and asked what you think of it. There are no right or wrong answers, and we want your first reaction. It takes about 3 minutes.
The pack we would like your view on (option A): [describe or link to pack option A] The alternative, for the last choice (option B): [describe or link to pack option B]
Q1.First impression: how much does this pack appeal to you?*
Q2.Without re-reading it - what does this product claim to be or do?*
Q3.The design feels...
| Disagree | Neutral | Agree | |
|---|---|---|---|
| Premium | |||
| Trustworthy | |||
| Easy to understand | |||
| Distinct from competitors |
Q4.If option A and option B were side by side, which would you pick up?
- Option A
- Option B
- Neither
Q5.What would you change about the design?
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