Pricing Sensitivity Survey
The four Van Westendorp questions that reveal your acceptable price range.
5 questions · 1 page · about 5 minutes to answer · fully editable after you start
The Van Westendorp method asks four deceptively simple questions – too cheap, a bargain, getting expensive, too expensive – and the crossing points of the answers map the price range your market will accept. This template implements it faithfully, plus a payment-model preference to guide packaging.
Replace [describe the product in a sentence or two] at the top with a clear description of the product, and keep the audience to genuine potential buyers; price answers from people who would never buy are noise. A hundred qualified responses beat a thousand casual ones.
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Page 1
What is this worth?
You will be shown a product and asked what you would expect to pay for it. There are no right or wrong answers, and we want your own sense of what feels fair. It takes about 5 minutes.
The product: [describe the product in a sentence or two]
Q1.At what price would this be SO CHEAP you would doubt its quality?*
Q2.At what price would this be a BARGAIN - great value for money?*
Q3.At what price would this start to feel EXPENSIVE, but still worth considering?*
Q4.At what price would this be TOO EXPENSIVE to consider at all?*
Q5.Which payment model would you prefer?
- One-time purchase
- Monthly subscription
- Annual subscription
- Pay per use
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