Promotion Response Survey
Did the deal move behaviour – or reward what would have happened anyway?
4 questions · 1 page · about 1 minute to answer · fully editable after you start
Promotions claim incremental sales; buyers know the truth about their own behaviour. This survey asks purchasers of a promoted product directly: would they have bought anyway, did the deal switch them from another brand, accelerate a later purchase, or increase quantity – the incrementality taxonomy finance argues about.
A few hundred honest answers calibrate the uplift models that scanner data alone cannot decompose.
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Page 1
About the deal you used
This survey asks how a recent promotion affected what you bought. There are no right or wrong answers, and we want to know what you really did. It takes about 1 minute.
Q1.Without the promotion, what would you have done?*
- Bought it anyway at full price
- Bought my usual other brand
- Bought later instead
- Not bought at all
Q2.Did the deal change HOW MUCH you bought?
- No
- Bought extra to stock up
- Traded up to a bigger size
Q3.Will you buy this brand again at full price?*
- Yes
- Maybe
- Only on deal
Q4.How did you find out about the promotion?
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