Target Audience Profile Survey
Build data-backed personas: context, goals, frustrations, and buying authority.
5 questions · 1 page · about 3 minutes to answer · fully editable after you start
Personas built in a workshop describe the team's imagination; personas built from this survey describe the market. It collects the profile basics – role, context, category usage – then the persona substance: what they are trying to achieve, what frustrates them about current options, and who is involved when they buy.
Fifty responses per suspected segment is enough to confirm or kill it. The frustrations write-ins, clustered with Thisys's AI theme analysis, become the persona's pain points in customers' own words.
Template preview
This is a picture of every question as a respondent would see it, so nothing on it can be clicked or typed into. Use this template to get your own editable copy.
Opens in the Classic theme, or in your own default theme if you have set one — change it anytime to any of the 4 built-in looks, or build your own on a paid plan.
Page 1
About you and your needs
This survey asks about your role, your week and how you handle a particular need. Your answers help us understand the people we hope to serve. It takes about 3 minutes.
Q1.What is your role, and what does a typical week look like?*
Q2.How do you currently solve this need?
- A dedicated product or service
- Spreadsheets and manual work
- A mix of tools
- I do not solve it today
- Other…
Q3.What are you ultimately trying to achieve in this area?*
Q4.What frustrates you most about the current options?
Q5.When you buy tools like this, who decides?
- I decide alone
- I recommend, someone else approves
- A team decision
- Someone else entirely
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