Purchase Intent Survey
Gauge realistic buying likelihood, timing, and the deciding factors.
5 questions · 1 page · about 2 minutes to answer · fully editable after you start
Purchase intent surveys overpredict by design – saying yes costs nothing – so this template pairs the intent scale with the questions that discount it honestly: timing, budget existence, and what would need to be true for the purchase to happen. Intent with a named budget and a date is pipeline; intent without either is applause.
Use the deciding-factors ranking to arm your sales and landing pages with the arguments that actually move the decision, in the buyer's own priority order. Replace [describe the product in a sentence or two] at the top before you share it.
Template preview
This is a picture of every question as a respondent would see it, so nothing on it can be clicked or typed into. Use this template to get your own editable copy.
Opens in the Classic theme, or in your own default theme if you have set one — change it anytime to any of the 4 built-in looks, or build your own on a paid plan.
Page 1
Your buying plans
You will be shown a product and asked how likely you would be to buy it. There are no right or wrong answers, and we want your honest view. It takes about 2 minutes.
The product: [describe the product in a sentence or two]
Q1.How likely are you to purchase a product like this?*
Q2.When would the purchase realistically happen?
- This month
- This quarter
- This year
- No timeline
Q3.Is there budget already set aside for this?
- Yes
- It would come from an existing budget
- Budget would need approval
- No budget
Q4.Rank what will decide your choice.
- 1Price
- 2Features
- 3Brand reputation
- 4Reviews and recommendations
- 5Support and service
Q5.What would need to be true for you to buy this quarter?
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