Skip to main content

Find the ad that works before you pay to run it

The media budget is committed before anyone external has seen the creative. The team's favourite and the market's favourite are the same ad less often than anyone admits.

The short way: Each creative scored on takeaway accuracy, appeal and intent by the target audience — the winner chosen by evidence before the first dollar of spend.

Ready-made templates for this

Prefer to start from a questionnaire rather than a description? These are already written.

Type this — that’s the whole job

“An ad test: show this banner, ask what the main message was, how appealing it is, and whether they'd click”

Build it now — free

Free to start. The Business plan adds response quality flags. Compare plans

No setup, no tutorial. The words above go with you — review what the AI builds, then share the link.

How it works — three steps

  1. 1

    Upload the creative as the question image context and describe the intended message.

  2. 2

    Duplicate per variant; one audience cell each.

  3. 3

    The takeaway question is the kingmaker — an ad whose message isn't received loses regardless of charm.

What’s doing the work

Descriptive blocks

The creative displays exactly where the method needs it, between question stages.

Open-text theming

One AI run clusters the message-takeaway verbatims against your intended message.

Response quality flagsBusiness

Speeders who never looked at the creative get flagged out of the read.

Questions people ask

How many people per ad variant?

75–100 per cell separates real preference from noise for a two-way test; tighter calls need more.

Should respondents compare ads directly?

Monadic (one ad per person) predicts market behaviour better — nobody sees your ads side by side in the wild.

Minutes, not weeks. That’s the deal.

Start free

Free to start. The Business plan adds response quality flags.