Design Preference A/B Test
Show two design options and learn not just which – but why.
4 questions · 1 page · about 2 minutes to answer · fully editable after you start
Preference tests earn their keep in the why, not the which. This A/B survey shows two design candidates, records the pick, and then asks the questions that make the vote interpretable: what drew the eye first, which felt more trustworthy, and which the respondent could imagine using daily – three different questions that often produce three different winners.
Randomise which option is shown first (Thisys can randomise option order) and require the why: unexplained votes teach nothing. Replace [link to or describe design A] and [link to or describe design B] at the top before you share it.
Template preview
This is a picture of every question as a respondent would see it, so nothing on it can be clicked or typed into. Use this template to get your own editable copy.
Opens in the Light theme, or in your own default theme if you have set one — change it anytime to any of the 4 built-in looks, or build your own on a paid plan.
Page 1
Compare the two designs
You will be shown two designs and asked which you prefer and why. There are no right or wrong answers, and we want your honest reaction. It takes about 2 minutes.
Design A: [link to or describe design A] Design B: [link to or describe design B]
Q1.Which design do you prefer overall?*
- Design A
- Design B
- No preference
Q2.Why that one? Be specific.*
Asked only if the answer to Q1 is “Design A” or “Design B”.
Q3.Which design wins on each?
| Design A | Design B | Tie | |
|---|---|---|---|
| Catches your eye first | |||
| Feels more trustworthy | |||
| Easier to imagine using daily | |||
| Looks more modern |
Q4.What would you take from the losing design into the winner?
Where this template is used
More Product & UX templates
Browse all Product & UX templates
Developer API Experience Survey
DX feedback from the people integrating you: docs, errors, and time-to-first-call.
Documentation Feedback Survey
Did the docs answer the question? Findability, accuracy, and the missing article.
Feature Prioritisation Survey
Rank the roadmap candidates and surface the problems behind the requests.