Measure what the market actually thinks you are
Inside the building, everyone knows the brand stands for quality. Whether anyone outside has heard of you at all is a genuinely open question nobody has measured.
The short way: A brand tracker — unaided recall first, aided recognition, perception grid against competitors — repeated quarterly so the line moves where the marketing spend went.
Ready-made templates for this
Prefer to start from a questionnaire rather than a description? These are already written.
Brand Awareness Survey
Market Research
Understand how well your target audience recognises and recalls your brand.
Brand Perception Study
Market Research
How the market really sees you: attributes, personality, and the competitor shadow.
Brand Tracking Wave
Market Research
The repeatable tracker: unaided recall, consideration funnel, and image shifts.
Name & Slogan Test Survey
Market Research
Test candidate names and taglines for meaning, memorability, and misreadings.
Type this — that’s the whole job
“A brand awareness survey for the accounting software category: which brands come to mind, which they recognise, and rating us vs competitors on trust, price and ease”
Build it now — freeFree to start. The Pro plan adds one link per wave. Compare plans
No setup, no tutorial. The words above go with you — review what the AI builds, then share the link.
How it works — three steps
- 1
Name your category and competitors; the AI orders questions so unaided stays unaided.
- 2
Run wave one to a fresh audience — that's your baseline.
- 3
Repeat quarterly with the same instrument; the deltas are the marketing report.
What’s doing the work
Page-ordered questions
Unaided recall sits on its own page BEFORE any brand name appears — order is the method.
Matrix questions
Five brands rated on five attributes in one grid respondents actually finish.
One link per wavePro
Same survey, one collector per quarter — each wave filtered in place, with no re-stitching.
Questions people ask
Why must unaided questions come first?
Once a respondent sees your brand name anywhere, spontaneous recall is contaminated. Page order enforces the discipline the method requires.
Can we survey our own list for brand tracking?
Only for perception. Awareness needs people who might never have heard of you — a fresh or panel audience.