Brand Perception Study
How the market really sees you: attributes, personality, and the competitor shadow.
4 questions · 1 page · about 2 minutes to answer · fully editable after you start
Brand strategy starts from how you are seen, not how you wish to be seen. This study measures perceived attributes – quality, innovation, trust, value – asks which words respondents would use for the brand unprompted, and places you against named competitors on the dimensions buyers actually decide on.
Run it on a mix of customers and non-customers; the gap between the two groups' perceptions is your marketing brief. Repeat annually with identical wording to watch position shift.
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Page 1
Your view of the brand
This survey asks what you know and think about a brand. There are no right or wrong answers, and we are interested in your own impression. It takes about 2 minutes.
Q1.How familiar are you with this brand?*
- Use it currently
- Used it in the past
- Know it but never used it
- Only just heard of it
Q2.How strongly do you associate the brand with...*
| Not at all | Slightly | Strongly | |
|---|---|---|---|
| High quality | |||
| Innovation | |||
| Trustworthiness | |||
| Good value | |||
| Caring about customers |
Q3.What three words come to mind when you think of this brand?
Q4.Compared to alternatives you know, this brand is...
- Clearly better
- Slightly better
- About the same
- Behind the alternatives
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