Consumer Shopping Habits Survey
Where, how often, and why your category's shoppers buy – online and off.
4 questions · 1 page · about 1 minute to answer · fully editable after you start
Category strategy starts with how people actually shop it: the channels they default to, the frequency of purchase, what triggers a buy, and where they research before spending. This survey maps those habits in a form that works for almost any consumer category with light wording edits.
Cross-tabulate channel by age or frequency in Thisys's analytics and the segments name themselves. The research-before-buying question tells you whether reviews, social, or search deserves your next marketing dollar. Replace [product category] with your own category before you share it.
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Page 1
How you shop for [product category]
This survey asks how, where and how often you shop for a type of product. There are no right or wrong answers, and your answers help us understand how people really buy. It takes about 1 minute.
Q1.How often do you buy [product category]?*
- Weekly
- Monthly
- A few times a year
- Rarely
Q2.Where do you usually buy?
- In-store
- Brand websites
- Online marketplaces
- Social media shops
- Other…
Q3.What usually triggers a purchase?
- Ran out / replacement
- A deal or discount
- Saw something new
- Recommendation
- Impulse
Q4.Before buying, how often do you...
| Never | Sometimes | Always | |
|---|---|---|---|
| Read reviews | |||
| Compare prices across sites | |||
| Ask friends | |||
| Watch videos about the product |
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