Customer Journey Mapping Research
The purchase retold: triggers, research steps, moments of doubt, and the decisive push.
5 questions · 1 page · about 4 minutes to answer · fully editable after you start
Journey maps drawn in workshops need journeys collected from customers. This research survey has recent buyers retell theirs: the trigger that started it, research steps in order, the wobble moments where the purchase nearly died, and the input that finally decided it.
Collect thirty retellings and the map draws itself – with the real channel sequence and the real doubts, not the whiteboard's guesses.
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Page 1
How you came to buy
This survey asks you to walk us through how you went from first wanting something to getting it. Your answers help us understand the steps people really take. It takes about 4 minutes.
Q1.What first triggered the need or want?*
Q2.Walk through your research: where did you look, in what order?*
Q3.Where did you nearly give up or switch direction?*
Q4.What finally decided it?*
- A review or recommendation
- Price/offer
- Seeing or trying it
- A salesperson or expert
- Ran out of patience to keep comparing
- Other…
Q5.How long from trigger to purchase?
- Same day
- Within a week
- Weeks
- Months