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Market Research

Consumer Trends Pulse Survey

A quarterly read on spending mood, priorities, and behaviour shifts.

4 questions · 1 page · about 2 minutes to answer · fully editable after you start

Trend decks quote last year; a quarterly pulse of your own market tells you what is shifting now. This survey reads spending confidence, category trade-offs people are making, and the behaviours they say they have started or stopped – the early signals that show up in surveys two quarters before they show up in sales data.

Keep the core questions identical each wave and add one topical question per quarter. The started-stopped write-ins are the qualitative radar; recurring phrases across waves are trends being born.

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This is a picture of every question as a respondent would see it, so nothing on it can be clicked or typed into. Use this template to get your own editable copy.

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Page 1

This quarter's mood

This short pulse asks how you feel about your spending and the economy right now. There are no right or wrong answers. It takes about 2 minutes.

Q1.How confident do you feel about your household finances right now?*

12345678910
Very anxiousVery confident

Q2.Compared to last quarter, are you spending more or less on...

LessSameMore
Groceries
Eating out
Subscriptions
Travel
Big purchases

Q3.What is something you have STARTED doing or buying recently?

Respondent types their answer here…

Q4.What have you STOPPED doing or buying, and why?

Respondent types their answer here…

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