Competitor Comparison Survey
Head-to-head on the attributes that decide the category – in buyers' eyes.
4 questions · 1 page · about 2 minutes to answer · fully editable after you start
You cannot out-position competitors you have never measured against. This survey asks category buyers to compare you and named rivals on the deciding attributes – and, crucially, which one they would pick today and why. The matrix gives you the map; the pick-one gives you the score.
Field it to a neutral sample, not your customer list, or the comparison flatters you into complacency. The why-that-one write-ins are competitive intelligence you cannot buy elsewhere. Replace [Brand A] to [Brand C] with the brands you compete with before you share it.
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Page 1
Comparing the options
This survey asks which brands you have used and how they compare. There are no right or wrong answers, and we want your own experience. It takes about 2 minutes.
Q1.Which of these brands have you used or evaluated? Tick all that apply.*
- [Brand A]
- [Brand B]
- [Brand C]
- None of them
Q2.Who leads on each?
| [Brand A] | [Brand B] | [Brand C] | No idea | |
|---|---|---|---|---|
| Ease of use | ||||
| Value for money | ||||
| Features | ||||
| Reliability | ||||
| Support |
Q3.If you had to choose one today, which?*
- [Brand A]
- [Brand B]
- [Brand C]
Q4.Why that one?
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