Measure whether the campaign actually landed
Campaign wrap decks report impressions and clicks — exposure, not effect. Whether anyone's mind changed is the question the dashboard can't answer.
The short way: A pre-wave and post-wave read on awareness and message association — the mind-change delta that justifies (or kills) the next flight.
Ready-made templates for this
Prefer to start from a questionnaire rather than a description? These are already written.
Advertising Creative Test
Market Research
Pre-test ad creative: message takeaway, emotional response, and brand recall.
Promotion Response Survey
Market Research
Did the deal move behaviour - or reward what would have happened anyway?
Flash Sale & Promotion Feedback
Retail & E-commerce
Did the promotion land? Awareness, clarity, stock, and the brand aftertaste.
Fundraising Campaign Feedback
Nonprofits & Community
What supporters thought of the campaign - message, channel, and the ask itself.
Type this — that’s the whole job
“A campaign effectiveness survey: have you seen our recent campaign, what was its main message, has your view of us changed, any action taken”
Build it now — freeNo setup, no tutorial. The words above go with you — review what the AI builds, then share the link.
How it works — three steps
Questions that depend on an earlier answer are shown only to the people they apply to. A rule can show or hide a single question (it appears on the same page as soon as the answer that triggers it is given), show a whole page only when it applies, or jump past pages that don’t. Turn on Skip logic and the AI adds the rules; you can adjust them in the builder’s Logic tab.
- 1
Run the pre-wave before flight to a fresh sample — that's the baseline.
- 2
Duplicate for the post-wave after; identical questions, new audience.
- 3
The recall × message-accuracy × action funnel is the wrap slide that matters.
What’s doing the work
Wave duplication
Pre and post are the same instrument by construction — the delta is real.
Open takeaway theming
What people THINK the message was, clustered against what you meant.
Skip logic
Only people who recall the campaign get the message questions — no fabricated familiarity.
Questions people ask
Same people pre and post, or fresh samples?
Fresh samples both waves — re-asking the same people teaches them your campaign and inflates recall.
What recall level is 'working'?
Depends on spend and category, but message ACCURACY among recallers is the sharper signal — high recall of the wrong message is expensive noise.
Minutes, not weeks. That’s the deal.
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