Fundraising Campaign Feedback
What supporters thought of the campaign – message, channel, and the ask itself.
5 questions · 1 page · about 2 minutes to answer · fully editable after you start
Campaigns teach lessons whether you collect them or not. This post-campaign survey asks supporters – donors and non-donors alike – what they remember of the message, which channel reached them, how the ask amount landed, and what stopped the undecided. The non-donor answers are the growth data; donors already said yes.
Send within two weeks of campaign close. One cycle of honest answers about ask-amount discomfort is worth a year of A/B testing appeal letters.
Template preview
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Page 1
About our recent campaign
This survey asks about our recent fundraising campaign: what you saw and what you took from it. Your answers help us run better campaigns. It takes about 2 minutes.
Q1.Where did you mainly encounter the campaign?
- Social media
- An event
- Word of mouth
- Other…
Q2.What do you remember as the campaign's main message?
Q3.How did the suggested donation amounts feel?
- Comfortable
- A stretch but fair
- Too high
- Too low - I would give more
Q4.Did you donate this campaign?*
- Yes
- No, but I considered it
- No
Q5.What held you back from donating?
Asked only if the answer to Q4 is “No, but I considered it”.