Impact Report Readership Survey
Does anyone read the annual report – and what actually lands from it?
4 questions · 1 page · about 2 minutes to answer · fully editable after you start
Impact reports consume months and meet unknown readership. This survey measures the document's actual work: opened or shelved, sections read versus skipped, the fact or story that stuck, and format preferences that might free the team from the sixty-page PDF nobody demanded.
Send it to the list the report went to, not to your most engaged supporters. The finding worth having is what happened in the inboxes of people who did not reply, and a survey that only reaches your champions will reliably tell you the report was excellent.
The one-thing-you-remember answers are the communication audit: what stuck is what the report is for. Expect the format question to be uncomfortable – major donors and institutional funders often do want the full document, while individual supporters frequently describe wanting something far shorter, and the honest read is usually that you are producing one artifact for two audiences with different needs. Splitting it costs less than the months the current version consumes.
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Page 1
Our impact report
This survey asks about the impact report we sent you. Your answers help us make reports that are worth reading. It takes about 2 minutes.
Q1.The last report we sent - what happened to it?*
- Read most of it
- Skimmed the highlights
- Opened, drifted off
- Did not open it
Q2.What ONE fact or story do you remember from it?*
Q3.What format would you actually consume?
- Short email with 3 highlights
- A 2-minute video
- The full report - keep it
- An infographic/one-pager
Q4.What do you WANT to know about our impact that we do not tell you?