Understand donors before the lapse, not after
Donor understanding is a database of gift amounts and guesses. Why they give, what they want to hear about, and who's drifting — unknown until the gift quietly stops.
The short way: Motivations, preferred stories and connection scores per donor segment — the stewardship playbook grounded in what donors actually said.
Ready-made templates for this
Prefer to start from a questionnaire rather than a description? These are already written.
Donor Satisfaction Survey
Nonprofits & Community
Why donors give, how connected they feel, and what would grow their support.
Annual Supporter Communication Survey
Nonprofits & Community
Frequency, channels, and content: how supporters want to hear from you.
Peer-to-Peer Fundraiser Survey
Nonprofits & Community
The people fundraising FOR you: tools, support, asks that worked, and burnout.
Fundraising Campaign Feedback
Nonprofits & Community
What supporters thought of the campaign - message, channel, and the ask itself.
Type this — that’s the whole job
“A donor survey: what motivated your first gift, which of our programmes matters most to you, how connected you feel, and how you prefer to hear from us”
Build it now — freeFree to start. The Business plan adds email invitations by list. Compare plans
No setup, no tutorial. The words above go with you — review what the AI builds, then share the link.
How it works — three steps
- 1
Describe your programmes; the AI drafts motivation and connection questions.
- 2
Invite by email — segment results by gift level via your list structure.
- 3
Low connection scores get a stewardship call before renewal season, via an Act rule.
What’s doing the work
Email invitations by listBusiness
Major donors, regulars and lapsed each get their own collector — comparisons come free.
Act rules
'Not very connected' from a major donor is a same-day call, not a quarterly report line.
Communication preference capture
Asked once, honoured forever — unsubscribes drop when frequency matches request.
Questions people ask
Will asking donors questions annoy them?
The opposite, when short and sincere — being consulted is stewardship. Keep it under five minutes and report back what changed.
Anonymous or identified donor feedback?
Identified (via personal links) for stewardship value; make the connection question optional to keep candour.
Minutes, not weeks. That’s the deal.
Start freeFree to start. The Business plan adds email invitations by list.