Donor Satisfaction Survey
Why donors give, how connected they feel, and what would grow their support.
4 questions · 1 page · about 2 minutes to answer · fully editable after you start
Donor retention is cheaper than donor acquisition, and retention runs on feeling: knowing the gift mattered, trusting the organisation, being thanked like a person. This survey measures those feelings – impact clarity, communication quality, trust – and asks what would deepen support, in the donor's own words.
Send it to active donors annually, outside of any appeal, with no ask attached; a survey that turns into a solicitation poisons the answers. Watch the impact-clarity score closely: donors who cannot say what their gift did tend to drift away.
Template preview
This is a picture of every question as a respondent would see it, so nothing on it can be clicked or typed into. Use this template to get your own editable copy.
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Page 1
Your giving experience
Thank you for supporting our work. This survey asks what inspired you to give and how we are doing, so we can look after our supporters better. It takes about 2 minutes.
Q1.What first inspired you to give to us?
- Personal connection to the cause
- A specific campaign or story
- A friend's recommendation
- An event
- Research into effective causes
- Other…
Q2.How much do you agree?*
| Strongly disagree | Disagree | Neutral | Agree | Strongly agree | |
|---|---|---|---|---|---|
| I can see the impact of my donations | |||||
| I trust how funds are used | |||||
| I am thanked appropriately | |||||
| Communications are worth reading |
Q3.How likely are you to recommend supporting us to a friend?
Q4.What would deepen your connection to our work?
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