Skip to main content
Sign up
Market Research

Market Segmentation Survey

The behavioural and attitudinal questions that let real segments emerge from the data.

5 questions · 1 page · about 2 minutes to answer · fully editable after you start

Segments should be discovered, not decreed. This survey collects the raw material segmentation needs – usage frequency, spending, priorities ranked, risk attitude, and channel behaviour – so clusters can emerge from patterns rather than being sketched on a whiteboard first.

Use Thisys's cross-tab analytics to explore combinations: frequency by priority, spend by discovery channel. When a combination keeps producing distinct answers to everything else, congratulations – you have found a segment. Replace [product category] with your own category before you share it.

Template preview

This is a picture of every question as a respondent would see it, so nothing on it can be clicked or typed into. Use this template to get your own editable copy.

Opens in the Classic theme, or in your own default theme if you have set one — change it anytime to any of the 4 built-in looks, or build your own on a paid plan.

Page 1

About how you use [product category]

This survey asks how you use and feel about a type of product. Your answers help us understand the different kinds of people who buy it. It takes about 2 minutes.

Q1.How often do you use [product category]?*

  • Daily
  • Weekly
  • Monthly
  • A few times a year
  • Less often
  • Never

Q2.Roughly how much do you spend on [product category] per year?

  • Nothing
  • Under $50
  • $50 to under $200
  • $200 to under $1,000
  • $1,000 or more

Q3.Rank what matters most to you when you choose [product category].*

  1. 1Lowest price
  2. 2Best quality
  3. 3Convenience
  4. 4Newest innovation
  5. 5Ethical or sustainable choice

Q4.When something new launches, you are usually...

  • First to try it
  • Early but not first
  • Waiting for reviews
  • Sticking to what I know

Q5.Describe your ideal [product category] in one sentence.

Respondent types their answer here…

Where this template is used

More Market Research templates

Browse all Market Research templates

Media Consumption Survey

Which platforms, when, and how much - the media map behind your ad plan.

Mystery Shopping Report

Structured shopper visits: greeting, knowledge, standards, and the scripted scenario.

Name & Slogan Test Survey

Test candidate names and taglines for meaning, memorability, and misreadings.