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Customer Experience

One-Year Customer Review

Twelve months in: the honest annual verdict, expectations vs reality.

5 questions · 1 page · about 2 minutes to answer · fully editable after you start

The first anniversary is the natural moment for the long-view question: knowing everything you know now, would you make the same choice again? This review compares year-one reality against purchase expectations, collects the highlight and the letdown, and captures the advice they would give someone considering you today – testimonial and warning in one.

The buy-again-knowing-everything score is your truest retention metric; the letdown answers, aggregated across a cohort, are your year-two improvement plan.

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This is a picture of every question as a respondent would see it, so nothing on it can be clicked or typed into. Use this template to get your own editable copy.

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Page 1

One year with us

You have been with us for a year. This survey asks how that year compared with what you expected and what we should do next. It takes about 2 minutes.

Q1.Knowing everything you know now, would you choose us again?*

  • Without hesitation
  • Probably
  • Torn
  • No

Q2.Year one versus what you expected...

Below expectationsAs expectedAbove expectationsNot applicable
The product itself
Support and service
Value for money

Q3.The highlight of the year with us?

Respondent types their answer here…

Q4.The letdown, honestly?

Respondent types their answer here…

Q5.What would you tell someone considering us today?

Respondent types their answer here…

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