Marketing Agency Client Review
Strategy, creative, reporting, and ROI honesty – the agency retainer review.
4 questions · 1 page · about 2 minutes to answer · fully editable after you start
Agency retainers end in silence more often than in fights: the client stops seeing the connection between fees and outcomes. This quarterly review asks clients to grade the connection – strategic contribution, creative quality, reporting that proves value, and responsiveness – plus the budget-defence question: could you justify our fee to your CFO tomorrow.
Ask it quarterly, act visibly on the answers, and renewals become conversations about growth rather than autopsies.
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Page 1
Our work together this quarter
This survey asks how our agency is performing for you and whether you see the value. Your answers help us improve our work and our reporting. It takes about 2 minutes.
Q1.How would you rate the agency on each of these?*
| Poor | Fair | Good | Excellent | Not applicable | |
|---|---|---|---|---|---|
| Strategic thinking (not just execution) | |||||
| Creative quality | |||||
| Reporting that shows real results | |||||
| Responsiveness | |||||
| Proactivity | |||||
| Budget management |
Q2.Could you defend our fee to your CFO tomorrow?*
- Easily, with numbers
- Broadly
- It would be a hard conversation
Q3.What result do you most need from us next quarter?*
Q4.How likely are you to recommend us to a peer?
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