Paywall & Membership Survey
The subscription ask: value perceived, price points, and what converts free riders.
4 questions · 1 page · about 1 minute to answer · fully editable after you start
Reader revenue lives on the conversion moment this survey studies: what free readers value enough to consider paying for, price sensitivity honestly banded, the benefits that would tip them, and – from existing members – what keeps the subscription surviving budget reviews.
The would-cancel-if answers from members map the retention floor; the would-pay-if answers from free riders map the conversion ceiling.
Template preview
This is a picture of every question as a respondent would see it, so nothing on it can be clicked or typed into. Use this template to get your own editable copy.
Opens in the Dark theme, or in your own default theme if you have set one — change it anytime to any of the 4 built-in looks, or build your own on a paid plan.
Page 1
Paying for our journalism
This survey asks about your relationship with us and what would make a membership worth paying for. Your answers help us decide how to fund our work. It takes about 1 minute.
Q1.Your current relationship with us?*
- Paying member/subscriber
- Regular free reader
- Occasional reader
Q2.(Free readers) What would most tempt you to pay?
- Unlimited access
- Exclusive analysis
- Fewer ads
- Supporting the mission
- Honestly nothing
- Other…
Q3.A fair monthly price for what we offer?
- Under $5
- $5 to under $10
- $10 to under $20
- It should be free
Q4.(Members) What would make you cancel?
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