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Customer Experience

Waitlist & Backorder Experience

Keeping customers warm while they wait: expectations, updates, and patience limits.

4 questions · 1 page · about 1 minute to answer · fully editable after you start

A waitlist is a promise under time pressure: every silent week converts anticipation into abandonment. This survey checks in with waiting customers – whether the expected timeline was honest, whether updates have been frequent enough, how their patience is holding, and what would keep them committed rather than quietly ordering elsewhere.

The patience-limit question sizes your risk in weeks, and the keep-me-warm preferences (updates, perks, early access) cost far less than re-acquiring the customer after they lapse.

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Page 1

While you wait

You are waiting on an item that is not yet available. This survey asks how well we have kept you informed and what would make the wait easier. It takes about 1 minute.

Q1.How honest has our timeline communication felt?*

  • Honest and updated
  • Vague
  • The date keeps slipping without explanation

Q2.How is your patience holding?*

12345
About to cancelHappy to wait

Q3.What would keep you committed while waiting?

  • More frequent updates
  • A firm date, even if later
  • A waiting perk or discount
  • Early access to something else
  • Other…

Q4.At what point would you give up and buy elsewhere?

Respondent types their answer here…

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