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Retail & E-commerce

Checkout Experience Survey

The last 90 seconds of buying: payment options, forms, surprises, and trust.

4 questions · 1 page · about 1 minute to answer · fully editable after you start

Checkout is where money meets friction, and every extra field has a cost. This post-purchase survey audits the final 90 seconds: whether the preferred payment method existed, whether any step felt unnecessary, whether costs appeared late – the surprise that kills more orders than price itself – and whether anything felt untrustworthy.

Ask it immediately after order confirmation while the checkout is short-term memory. One month of answers typically pays for itself in a single removed form field.

Template preview

This is a picture of every question as a respondent would see it, so nothing on it can be clicked or typed into. Use this template to get your own editable copy.

Opens in the Light theme, or in your own default theme if you have set one — change it anytime to any of the 4 built-in looks, or build your own on a paid plan.

Page 1

The checkout you just finished

This survey is about the checkout you have just used. Tell us what worked and what slowed you down, so we can make paying easier. It takes about 1 minute.

Q1.Was your preferred payment method available?*

  • Yes
  • No - I used a second choice
  • No - I nearly abandoned

Q2.Did any costs appear later than you expected?*

  • No, transparent throughout
  • Shipping appeared late
  • Taxes or fees appeared late

Q3.Which step or field felt unnecessary?

Respondent types their answer here…

Q4.How smooth was checkout overall?

12345
PainfulEffortless

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