Co-Marketing Partnership Review
Joint campaigns reviewed: effort balance, lead sharing, and brand treatment.
4 questions · 1 page · about 3 minutes to answer · fully editable after you start
Co-marketing partnerships strain on asymmetries: effort unevenly carried, leads unevenly shared, brands unevenly treated in the joint assets. This review measures the balance from each partner's side after a campaign – contribution fairness, lead flow against agreement, approval friction, and results honesty.
The would-partner-again answer with reasons is the alliance team's portfolio data; partnerships are repeated or quietly unrenewed on it.
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Page 1
Our joint campaign
Thank you for partnering with us on a campaign. This survey asks how it went and what it achieved for your side, so we can plan better ones together. It takes about 3 minutes.
Q1.How did each part of the partnership measure up?*
| Poor | Uneven | Fair | Excellent | Not applicable | |
|---|---|---|---|---|---|
| Effort balance between teams | |||||
| Lead sharing per the agreement | |||||
| Brand treatment in joint assets | |||||
| Approval speed both directions | |||||
| Results transparency |
Q2.What did the campaign actually produce for your side?*
Q3.What would you change about how the next campaign is run?
Q4.Partner again?*
- Eagerly - scale it up
- Yes, with rebalancing
- Unlikely
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