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B2B & Client Services

Renewal Negotiation Prep Survey

Internal alignment before the negotiation: positions, walk-aways, and history.

5 questions · 1 page · about 4 minutes to answer · fully editable after you start

Negotiations are lost internally first: the team that arrives without agreed positions concedes them one surprise at a time. This prep survey aligns your side before the table – each stakeholder's must-keeps and trade-aways, the walk-away line stated, relationship history that strengthens or weakens the hand, and the counterparty intelligence scattered across your organisation.

The collected answers become the negotiation brief; divergent walk-away lines get reconciled in your conference room, not theirs.

Template preview

This is a picture of every question as a respondent would see it, so nothing on it can be clicked or typed into. Use this template to get your own editable copy.

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Page 1

Before we negotiate

This survey helps us prepare for the renewal. Tell us what you want to keep and what matters most to you, so the conversation starts from your priorities. It takes about 4 minutes.

Q1.Your role and stake in this contract*

Respondent types their answer here…

Q2.Your must-keeps in the renewal - and what you would trade away.*

Respondent types their answer here…

Q3.Your walk-away line: at what terms should we NOT renew?*

Respondent types their answer here…

Q4.Relationship history the negotiators should know (favours, failures, promises made).

Respondent types their answer here…

Q5.Your read on their position?

  • They need us more
  • Balanced
  • We need them more
  • No visibility

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