Destination Visitor Survey
For tourism boards: why they came, what they spent time on, and what they missed.
4 questions · 1 page · about 2 minutes to answer · fully editable after you start
Tourism boards market a place on assumptions this survey replaces with data: what drew visitors, what they actually did versus planned, how long they stayed, and what they wished they had known – the information-gap question that improves every visitor guide and airport poster.
Field it via QR at visitor centres, hotels, and departure points. The came-for versus spent-time-on comparison reveals your destination's real product, which is often not the one on the brochure cover.
Template preview
This is a picture of every question as a respondent would see it, so nothing on it can be clicked or typed into. Use this template to get your own editable copy.
Opens in the Light theme, or in your own default theme if you have set one — change it anytime to any of the 4 built-in looks, or build your own on a paid plan.
Page 1
Your visit to our region
Thank you for visiting. This survey asks what brought you here and how you spent your time, which helps us look after visitors better. It takes about 2 minutes.
Q1.What primarily brought you here?*
- Nature and outdoors
- Culture and history
- Food and drink
- Events or festivals
- Visiting people
- Business
- Other…
Q2.How much time did you actually spend on...
| None | Some | A lot | |
|---|---|---|---|
| Outdoor activities | |||
| Museums and heritage | |||
| Restaurants and nightlife | |||
| Shopping | |||
| Relaxing |
Q3.What do you wish you had known before arriving?
Q4.How likely are you to recommend the destination?*
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