First-Run Copy Test
Do your empty states and onboarding words actually instruct? Tested on fresh eyes.
4 questions · 1 page · about 3 minutes to answer · fully editable after you start
First-run screens are written by people who can never see them fresh again. This copy test shows the screens to newcomers and measures the words' work: what the user believes the product does, what they would click first and why, and which phrases confused – the vocabulary audit every onboarding needs.
The would-click-first answers against your intended path measure the copy's steering power directly.
Template preview
This is a picture of every question as a respondent would see it, so nothing on it can be clicked or typed into. Use this template to get your own editable copy.
Opens in the Light theme, or in your own default theme if you have set one — change it anytime to any of the 4 built-in looks, or build your own on a paid plan.
Page 1
Reading the first screen
You will be shown the first screen of a product and asked what you understand from it. There are no right or wrong answers, and we are testing the screen, not you. It takes about 3 minutes.
Q1.From this screen alone - what does this product do?*
Q2.What would you click first, and what do you expect to happen?*
Q3.How confident do you feel about what to do here?*
- Clear path
- Could figure it out
- Lost
Q4.Which word or phrase on the screen confused you most?
More Product & UX templates
Browse all Product & UX templates
In-App Micro NPS Survey
The two-tap NPS moment for inside your product - short enough to keep response rates high.
In-Product Search Feedback
The search box graded: found it, phrasing tried, and the dead-end queries.
Mobile App Feedback Survey
App-specific feedback: performance, battery, notifications, and store-rating drivers.