Hospitality Loyalty Programme Survey
Do members understand, value, and actually redeem your loyalty programme?
5 questions · 1 page · about 2 minutes to answer · fully editable after you start
Loyalty programmes die of confusion: members who cannot say what a point is worth stop caring, and unredeemed points are a liability sheet, not loyalty. This survey checks the programme vitals – understanding, perceived value, redemption experience – and asks what reward members are actually saving toward.
The saving-toward answers tell you which rewards should headline the programme; the never-redeemed segment tells you where the earning-to-reward path is broken.
Template preview
This is a picture of every question as a respondent would see it, so nothing on it can be clicked or typed into. Use this template to get your own editable copy.
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Page 1
About your membership
This survey asks what you think of our loyalty programme and whether it is worth your while. Your answers help us make the rewards worth having. It takes about 2 minutes.
Q1.Could you explain to a friend how the programme works?*
- Easily
- Roughly
- Honestly, no
Q2.Have you ever redeemed a reward?*
- Yes, several times
- Once
- Never - saving up
- Never - unclear how
Q3.How much does the programme influence where you book or dine?
Q4.What reward are you actually hoping to earn?
Q5.What would make the programme worth recommending?
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