Newsletter Reader Survey
Open habits, favourite sections, length verdicts, and the forward test.
4 questions · 1 page · about 2 minutes to answer · fully editable after you start
Newsletter metrics show opens; this survey shows why. It asks readers when and how they actually read, which sections they scroll to first and which they skim past, the length-and-frequency verdict, and the forward test – what would make them send an issue to a colleague, which is how newsletters actually grow.
The read-first answers are your layout order; the would-forward answers are your content strategy. Run it yearly and after any major format change.
Template preview
This is a picture of every question as a respondent would see it, so nothing on it can be clicked or typed into. Use this template to get your own editable copy.
Opens in the Dark theme, or in your own default theme if you have set one — change it anytime to any of the 4 built-in looks, or build your own on a paid plan.
Page 1
Reading habits
Thank you for reading. This survey asks how you use the newsletter and what you would change, so we can make it more worth your time. It takes about 2 minutes.
Q1.When do you usually read the newsletter?
- The moment it arrives
- Same day
- Weekend catch-up
- When the subject line earns it
Q2.How do you read each section?*
| Skip it | Skim it | Read fully | The reason I open | |
|---|---|---|---|---|
| The main story or essay | ||||
| Curated links | ||||
| Quick news roundup | ||||
| Community or reader features |
Q3.Frequency and length feel...*
- Just right
- Too long
- Too frequent
- I would read MORE
Q4.What would make you forward an issue to someone?
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