Employer Brand & EVP Research
Why people actually joined and stay – the raw material of a truthful careers page.
5 questions · 1 page · about 3 minutes to answer · fully editable after you start
Careers pages describe the company leadership wishes it were; candidates smell the gap in the first interview. This internal research collects the truthful employer value proposition: why people actually joined, why they actually stay, what they tell friends honestly about working here, and which official claims make employees wince.
The wince question is the audit: every claim your own people will not repeat is actively costing candidate trust. Build the careers page from the stay-reasons instead, in employees' words.
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The honest pitch
This survey asks what attracted you to us and what keeps you here. Your answers help us describe honestly what it is like to work with us. It takes about 3 minutes.
Q1.What actually convinced you to join?*
Q2.What actually keeps you here now?*
Q3.What do you tell friends, honestly, when they ask what it is like here?
Q4.Which official claim about us makes you wince most?
- Work-life balance
- Career growth
- Innovation culture
- Like a family
- None - they hold up
- Other…
Q5.How likely are you to recommend working here to a good friend?
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