Holiday Shopping Intentions Survey
Budgets, timing, and channels for the season – before you commit inventory.
4 questions · 1 page · about 1 minute to answer · fully editable after you start
Seasonal inventory bets are placed months before the first gift is bought. This pre-season survey reads your customers' intentions – budget direction versus last year, when they start buying, online-versus-store split, and the categories on their lists – so purchasing and marketing calendars run on data instead of last year plus hope.
Field it eight to ten weeks before the peak. The started-buying-when answer sets your campaign start date; the budget-direction answer sets its tone.
Template preview
This is a picture of every question as a respondent would see it, so nothing on it can be clicked or typed into. Use this template to get your own editable copy.
Opens in the Light theme, or in your own default theme if you have set one — change it anytime to any of the 4 built-in looks, or build your own on a paid plan.
Page 1
Your holiday plans
This survey asks about your plans for holiday shopping. Your answers help us understand what people want and when. It takes about 1 minute.
Q1.Compared to last year, your holiday budget will be...*
- Bigger
- About the same
- Smaller
- Not sure yet
Q2.When do you start buying gifts?
- Months ahead
- About six weeks before
- The final two weeks
- Last minute
Q3.Where will you shop this season?
| Not at all | Some | A lot | |
|---|---|---|---|
| Online marketplaces | |||
| Brand websites | |||
| Physical stores | |||
| Local and independent shops |
Q4.What is the one gift category you are focused on this year?
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